(I have written this article originally for "Chanakya", the mouth journal of Public Relations Council of India (PRCI). It is e-published on PRCI's mouth-blog http://prapport.blogspot.com . Herewith sharing the article with the kind courtesy of PRapport and our guide, Editor Mr. B.N. Kumar, Mumbai. Hope, my blog readers will love it.- Alok Jatratkar)
(The original article is published on http://prapport.blogspot.com/2018/11/expert-speak-communication-for.html)
He is simple… He is humble… He is noble… And so are
his creations…
When you meet Anant Khasbardar or visit his office,
only one thing gets on your mind and that is pure simplicity. Even being in the
profession of advertising, PR and event management for so many years,
Khasbardar is not driven away with attitude, but has got connected more and
more with the society. And that is the inspiration behind the ideas for his
campaigns and creations.
So far, Anant Khasbardar has created many logos,
designs and campaigns for many agencies and firms. But, he is in limelight for
his worthy design of ‘Swachha Bharat’ i.e. Clean India mission. Yes, the
transparent spectacles of Mahatma Gandhi and the devnagari letters ‘स्वच्छ भारत’ on each of the glass and the
pair connected by the Indian Tricolor flag, is the creation of Anant
Khasbardar, the artiste from Kolhapur (Maharashtra). And, after demonetisation,
every new currency printed by Reserve Bank of India is depicted with this logo
on each note, may it would have been of Rs. 2000, Rs. 500, Rs. 200 or Rs. 50.
Anant Khasbardar designed this logo within 15
minutes time, but the thought process behind the design is much more prolonged
and suggestive. Mahatma Gandhi’s chashma (spectacles) is a symbol of his
philosophy of cleanliness, not only physical but also of mind and soul. So it
is crystal clear that it carries the flavour of Indian philosophy. That is the
simplicity of idea which clicked the judges and he won the prize for logo
designing. And, now its printing on the Indian currency is an honour of an
artiste and his art. It’s of damn sure that no any other creation might have
been printed as that of Khasbardar’s creation of Swachha Bharat logo, that
means literally in the volume of crores. Yes, he is happy for that but not allowed
his feet to leave soil. He’s continued his work with passion and commitment
forward.
Anant
Khasbardar runs advertising, PR and event firm named “Nirmiti Graphics” from
Kolhapur with a branch in Mumbai. Nirmiti is a Marathi word, itself
means Creation and “Creation has no bounds” is a motto of this firm. And, its
every creation is an example of creativity and simplicity at the same time, may
it be the logo of National Digital Literacy Mission, may it be of 12th
South Asian Games-2016 or may the variety of campaigns designed for many
political parties or prominent political leaders, Prime Minister Narendra Modi,
being one of the beneficiaries.
Khasbardar has a very vast range of creations and
campaigns to his credit. Along with the regular advertisements for print media,
he has created many calendar designs, brochures for many firms, designed
construction expos and many events. Nirmiti’s website www.nirmitiindia.com is itself a very nice example of simply creativity.
About his journey in this field of creativity, Anant
Khasbardar, in his unique style, tells, thanks to our unique and versatile
Indian culture and tradition full of festivals, colours, various forms of
symbols and rituals, from which my every art, design and creation is inspired.
He feels that creativity is God gifted and is unending process of self
searching within and out, which takes you to the world of amazing ideas. Tiny
pictures, symbols have huge power of communication, rhythmic lyrics are
empowered to make you dance, and aesthetics within architect is capable to
change one’s mood or entire lifestyle. That is the power of creativity which
nature and culture altogether bless us.
Khasbardar doesn’t keep the credit with himself
only. He emphasizes that his partner Shirish Khandekar and entire team of
Nirmiti are the partners of his efforts to change the taste of people with
designs, forms and simple words along with effective graphical presentation. He’s
hopeful that his blending of verbal and non-verbal communication into the
creative art will upheld the society’s trust and liking in Indian culture and
environment. After all, it is a long distant journey towards holy peace of mind
which I wish to travel through my creations, he solemnly declares.
Contact Details:
Anant Khasbardar, Nirmiti Graphics, 42, Sanmitra
Society, Rajarampuri, Kolhapur-416008
(The original article is published on http://prapport.blogspot.com/2018/11/expert-speak-communication-for.html)
nice effort to pen a nice human being and creative soul .... a man who express himself through art ..
उत्तर द्याहटवाThank you very much
हटवाVery nice review in brief is presented by You. Anant Khasbardar's designs are looking simple but thought behind each of his design is great.
उत्तर द्याहटवाIndeed Sir. I'm impressed with his simplicity in art and personality. A lovely human being.
हटवा